Who We Are


The concept behind Yoshki was born in 2009 and was originally designed as a tool to assist web developers. However the pioneers behind the Yoshki vision quickly realised that the benefits could be passed on to organisations looking to protect their brand and manage their digital assets more efficiently.

Yoshki’s reach is worldwide and across all industries. Whether a membership association, a popular retail brand or a small university brand protection is vital to consumer confidence.

Yoshki is the growing force in brand protection and online asset management. Our Global Headquarters is located in the heart of Software Valley in Reading, UK and we have regional offices in Birmingham (UK) and remote support staff in Massachusetts (US) and Sydney (AU).

Our Values

Go the extra mile

Strive for greatness in everything you do. Go beyond delivering what works to discover what’s best.

Do what’s right

What is right isn’t necessarily the same as what is easy. You never hold your pride or career above our customers’ needs. You want to build a company that creates value beyond mere capital. Trust every team member to make tough calls and recognize that they rely on you to do the same.

Ownership mentality

From engineering to PR, from a day-one intern to the Board of Directors, everyone can directly contribute to our success. We are collectively building the product and company of our dreams. The journey matters to us as much as the goal.

Executive Leadership Team

The unique qualities that have established Yoshki as the world’s first proactive brand protection and digital asset management tool is the direct result of our team’s deep knowledge and experience of our target markets. Our Executive Leadership Team looks after our global network of staff and run the day-to-day operations of the business.


Phil Howarth

Co-Founder and Chief Executive Officer

As CEO, Phil leads an Executive Leadership Team focused on Yoshki’s vision to change the way the world works, lives, plays and learns. Under his leadership, Yoshki is empowering its customers to create and deliver value as every country, city and company becomes digital.

Phil leads the company’s Worldwide Sales and Partner Organisations, and helps drive and execute many of the company’s investment areas and strategy shifts.


Tim Walton

Co-Founder and Chief Digital Officer

Tim joins Yoshki as the Chief Digital Officer, bringing a bold vision, coupled with a diverse set of skills – a combination of global channel development, entrepreneurialism, and operational excellence.

As a member of the Executive Leadership Team, Tim will help define our next generation digital strategy. He will lead our growth efforts across our portfolio as well as work with teams across Yoshki from go-to-market functions to Operations and IT teams, to design a comprehensive vision for us, our customers and our partners, to capture the true value of digitization by leveraging Yoshki’s broad portfolio of solutions and services.


Trevor Rogers

Co-Founder and Executive Vice President, Worldwide Sales

Trevor is Executive Vice President for Worldwide Sales for Yoshki. In this role, Trevor is responsible for sales, operations, growth initiatives, and investments in strategic alliances across the globe.

With years of leadership experience at Yoshki, Trevor has deep expertise in working closely and strategically with a range of customers, and his passion for customer success is the foundation of the culture for his organisation. People are also central to success and, with a focus on talent and experience of building world-class teams, Trevor is well-equipped to lead Sales for Yoshki in the digital age.

David Whittaker Yoshki-min

David Whittaker

Global Head of Marketing, Support and Customer Implementation

David is the Chief Marketing & Chief Strategy Officer at Yoshki. As Yoshki’s CMO, David is responsible for the company’s Global Marketing, Corporate Communications, and Government and Community Relations groups. His organisation is responsible for positioning Yoshki’s growth strategy, cultivating opportunities in new and existing customer markets, and growing demand for Yoshki’s solutions globally.

Since joining Yoshki, David has championed marketing’s role as an accountable business function aligning closely with sales teams and a vital resource to partners.